Electrabel Power Station

Every morning and evening, Magic Monkey’s living architecture project for Electrabel’s Power Station in Drogenbos, Belgium comes alive. Thousands of people driving by the power station every day are treated to a visual feast of color in motion.

Since December 9, 2005, the massive tower has been illuminated via the unique corseted design and placement of 8,032 individually controllable RGB LED pixels within Element Labs half-meter Versa TUBEs . With 57 light lines, the dynamic lighting has become an integral part of the tower’s architecture.

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Magic Monkey has created a sophisticated animation around the cooling tower by operating each LED separately and adjusting the intensity. This allows them to create all the colors of the rainbow – and to change the colors up to 30 times per second. For control, the company is using 2 Element Labs Versa Drive D2 processors and an Apple Computer Mac mini with Element Labs Versatility software for playback.

 

En 2005 el equipo de trabajo Magic Monkey junto a la tecnología lumínica de Element LAB diseñó una innovadora plataforma de comunicación, a través de un enorme lienzo útil como pantalla sobre la enorme torre de concreto de 103 mts. de altura, propiedad de la compañía Belga Electrabel, transformando de esta forma la piel de la estructura que fue diseñada en 1959 por los arquitectos Hugo Van Kuyck and Léon Stynen.

Esta gran construcción fue cubierta con 8,032 LED´s RGB tipo VERSA que forman 57 líneas presentes en el contorno de la estructura. En el centro de la superficie esta aplicación se asentuó doblemente para crear una pantalla con 4,032 LED´s repartidos en los 21 mts de altura. Toda esta tecnología tiene la posibilidad de controlarse de manera individual para con esto crear un discurso visual dinámico en la superficie de la estructura.

Con esta plataforma visual Magic Monkey posibilitó la creación de un sofisticado concepto de animación usando cada LED de alta intensidad inscrito en la superficie. Creando imagines de baja resolución que sin embargo viéndose a una distancia considerable es capaz de componer un grafico entendible. Pero no todo es imágenes, la “pantalla” se expresa también a través de cambios lumínicos en los que integra el color de un arco iris con ya ayuda de un ordenador que se encarga procesar toda la información junto a los Versa Drive D2 de Element LABS.

En este proyecto podemos ver como Magic Monkey ha logrado dar un nuevo sentido de entendimiento a este lugar rechazado por muchos al considerarlo una preocupación para la salud de los asentamientos humanos emplazados en la cercanía de la Central de Fuerza. Sin embargo, este acento lumínico de alguna manera cambió la visión y percepción de este gran monolito.

 

Description

The massive tower has been illuminated via the unique corseted design and placement of 8,032 individually controllable RGB LED pixels within Element Labs’ half-meter Versa TUBEs . With 57 light lines, the dynamic lighting has become an integral part of the tower’s architecture.

As specialists in interactive monumental communication, Magic Monkey is well versed in unique and innovative designs, large projects and infrastructures and state-of-the art technological applications. So not only did Magic Monkey came up with the vision for the tower, the company spent months handling all of the project management from the initial planning to the electrical installation to the creation and maintenance of the visual content. Their “vertical technicians” rappelled down the tower and drilled holes into the concrete for the brackets that hold the TUBEs, and ran all the cables.

Magic Monkey has created a sophisticated animation around the cooling tower by operating each LED separately and adjusting the intensity. This allows them to create all the colors of the rainbow – and to change the colors up to 30 times per second. For control, the company is using 2 Element Labs Versa Drive D2 processors and an Apple Computer Mac mini with Element Labs’ Versatility software for playback.

The cooling tower is the third Magic Monkey collaboration with Electrabel that features products from Elements Labs. Electrabel is part of the Suez group, one of Europe’s largest energy producer and distributor, so as a way of interacting directly with their customers, the company commissioned Magic Monkey who defined and created a Living Architecture theme. Its Antwerp headquarters has a staircase with a glass façade, where Magic Monkey positioned four rows of 21 Versa TUBEs each behind the glass.

Four parallel lines of light in constant movement within the stairwell give a contemporary aspect to the high-rise office block designed in 1959 by the architects Hugo Van Kuyck and Léon Stynen. The display is 21 meters high and is made up of 4,032 LEDs.

 

http://nait5.com/2008/06/25/electrabel-power-station/

 

 

 

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