Adobe CS3: Interactive Billboard
For the launch of the 3rd release of their Creative Suite Adobe Software have come up with a great “Out of Home” promotional solution. It’s a 7×15 feet interactive billboard that was revealed on June 14th, 2007 outside the Virgin Megastore on NYC’s 14th street.
“As pedestrians walk past the wall, infrared sensors will lock on to the person closest to the wall, who will then be able to control a projected slider button at the bottom of the wall.
As the selected pedestrian continues walking and moves the slider along, the wall will start displaying colorful animation and playing music, effects that will grow or recede at the pace that the person advances or retreats. When each selected pedestrian reaches the end of the wall, his or her design will be in full blossom, above the campaign’s message: “Creative license: take as much as you want.”
Adobe has created an interactive billboard to promote their Creative Suite 3. The billboard in the streets of New York reacts to the movements of passers-by.
The basic concept is simple: Infrared sensors and motion detectors underneath the billboard detect people’ presence and the colourful images on the wall follow their movements.