ART+COM produced the interactive TippDrive mobile phone game for the DaimlerChrysler Bank stand at the IAA Fair in Frankfurt in 2003. This multi-player game has all DaimlerChrysler Bank‘s products lining up on the grid and competing against each other in a car race. The player who is quickest at assimilating the product descriptions and brand messages and responding to them has the edge over the other players.
The game is projected onto a 2 x 2 metre square Cube wall. Up to six players can compete by dialling a toll-free number on their cell phones. To progress participants must press the appropriate buttons on their phones to give instructions corresponding to the desired products from the DaimlerChrysler portfolio. In so doing they steer their own racing car along the track.
TippDrive is a race. First over the finishing line wins. On top of his victory the winner also gets the chance to crack the virtual reality jackpot by tapping a code into his phone. The race has voiceover commentary and features interactive Formula One sound effects.